From L to R: Mr. Jeffey Sim, Group Chief Executive Officer (CEO), SBS Transit, Ms. Low Yen Ling, Senior Minister of State, Ministry of Trade and Industry, and Ministry of Culture, Community and Youth and Mr. Beh Swee Chiew, CEO, RSP.
RSP is thrilled to collaborate with SBS Transit, Samadhi Ventures and Pantheon Lab to introduce Artificial Intelligence Virtual Assistant (AIVA), an AI digital human concierge designed to elevate the customer experience at SBS Transit’s bus interchanges and MRT stations in Singapore.
AIVA was officially announced on Friday, 31 May 2024, during the launch of the SBS Transit Mobility Innovation Centre (MINNOVA), a cutting-edge hub for innovation and collaboration. The event was graced by Guest-of-Honour, Ms. Low Yen Ling, Senior Minister of State, Ministry of Trade and Industry, and Ministry of Culture, Community and Youth. At the launch, RSP signed a Memorandum of Understanding (MOU) with SBS Transit for Collaboration to Develop an Intelligent Avatar for Better Customer Experience at Transport Nodes.
"Signing this MOU with SBS Transit marks a significant milestone for RSP. This co-creation effort to implement innovative solutions such as AIVA is designed to improve the public transport experience for all passengers. We value partnerships with like-minded companies that share our commitment to designing for humanity, and we look forward to the positive impact this collaboration will bring."
Beh Swee ChiewCEO, RSP
![](https://rsp.design/wp-content/uploads/2024/06/IMG_6072-1024x768.jpg)
From L to R: Mr. Mark Ong, Vice President, Strategic Development, RSP, Mr. Beh Swee Chiew, CEO, RSP and Mr. Shyam Sunder Adhi, Executive Planner, RSP.
AIVA’s speech capabilities are powered by generative AI technology, which combines smart language understanding and processing with powerful reasoning. This enables AIVA to interact with passengers at digital kiosks and provide essential travel-related information at transport nodes. AIVA will be trialed at Ang Mo Kio Bus Interchange starting June 2024, with plans to deploy a second kiosk at Bayfront Station on the Downtown Line in the third quarter of 2024.
"I am incredibly honored and thrilled to join forces with SBS Transit, Samadhi Ventures, and Pantheon Lab to bring AIVA to life. This cutting-edge AI digital human concierge is set to revolutionise the customer experience at SBS Transit’s bus interchanges and MRT stations across Singapore. This groundbreaking project aligns seamlessly with our mission to design for humanity and we look forward to continue creating more smarter, greener, and accessible innovative AI solutions for everyone."
Mark OngVice President of Strategic Development, RSP
Watch the event coverage on CNA below