Joan Usero

Senior Associate
Dubai

A design and planning professional with more than a decade of comprehensive experience, Joan plays a pivotal role in expanding the Dubai design studio’s creative flare toward large-scale projects and master plan developments. Currently leading a wonderful team of urban designers, master planners, architects, and technical professionals, her organized yet visionary approach to design, master planning and project ideation is heavily influenced by her years of experience as a Design Consultant and Developer.

From various design stages, focused on experiential design, Joan brings an extensive set of expertise on ventures dealing with the curation of multiple residential developments and community master plans; destination & retail developments; public realm, urban design and placemaking strategies; and mixed-use master plan developments. Her geographic scope encompasses areas in the United Arab Emirates as well as other countries such as Serbia, Turkey, Morocco, Pakistan, India, Egypt, Kingdom of Saudi Arabia, Albania, Slovakia, China, Indonesia, and the Philippines, geared towards visioning, design and master planning, design management, client relations, leadership, and project implementation.

Anchored in creating and curating unique spaces, Joan’s design approach masterfully crafts an array of immersive experiential places, and breathtaking communities.

Joan’s impressive portfolio includes notable projects such as the Haven Development, Aldar’s pioneer master plan in Dubai; Karl Lagerfeld Villa Master Plan in Meydan; Dubai Creek Harbour Assets and Public Realm Design; Dubai Square; Dubai Hills Estate Assets; Dubai Marina Placemaking and Public Realm Activation; Emirates Living Public Realm Enhancements; Emaar South Assets; Downtown Dubai Assets; Eden in The Valley; Arabian Ranches 3 Assets; Marassi Waterfront; Palm Jebel Ali Master Plan and Urban Design Enhancements; the Armani Hotel & Branded Residences in Diriyah Gate; and Khalifa University.