The revamp of H&M Singapore’s flagship store at THE Orchard Building brings sustainability to the forefront through 'The Veil'.
| Site Area | 2,181 m2 |
| Location | Singapore |
| Completion | 2023 |
| Services | Architecture, Civil & Structural Engineering |
| Owner(s) | Hennes & Mauritz Pte Ltd (H&M) |
| In Collaboration with | NA |
TENSILE FABRIC FACADE MADE FROM I-MESH TEXTILE, THE FIRST OF ITS KIND IN SOUTHEAST ASIA
The use of sustainable woven fabric for the façade was inspired by cinema projector screens, acting as a dynamic interface that constantly changes.
Photo Credit: Finbarr Fallon
RECONNECTING WITH ORCHARD ROAD'S ICONIC STREETSCAPE
While The Veil looks like a deceptively simple white canvas, it takes on a more translucent look when viewed up close, revealing the H&M experience hidden behind.
Photo Credit: Finbarr Fallon
AN EVOLVING FASHION STATEMENT
At night, The Veil becomes a dynamic membrane where vibrant colours and customisable lighting effects come together to create new looks and experiences. During festive seasons, The Veil can position H&M as a hotspot for spectacular night lighting displays along Orchard Road.