H&M Orchard
singapore

The revamp of H&M Singapore’s flagship store at THE Orchard Building brings sustainability to the forefront through 'The Veil'.

Site Area2,181 m2
LocationSingapore
Completion2023
Services

Architecture, Civil & Structural Engineering

Owner(s)Hennes & Mauritz Pte Ltd (H&M)
In Collaboration withNA

TENSILE FABRIC FACADE MADE FROM I-MESH TEXTILE, THE FIRST OF ITS KIND IN SOUTHEAST ASIA

The use of sustainable woven fabric for the façade was inspired by cinema projector screens, acting as a dynamic interface that constantly changes.

Photo Credit: Finbarr Fallon

RECONNECTING WITH ORCHARD ROAD'S ICONIC STREETSCAPE

While The Veil looks like a deceptively simple white canvas, it takes on a more translucent look when viewed up close, revealing the H&M experience hidden behind.

Photo Credit: Finbarr Fallon

AN EVOLVING FASHION STATEMENT

At night, The Veil becomes a dynamic membrane where vibrant colours and customisable lighting effects come together to create new looks and experiences. During festive seasons, The Veil can position H&M as a hotspot for spectacular night lighting displays along Orchard Road.